About two months ago, Joel Makower posted a story titled ‘Green Marketing Is Over.’ Makower believes green marketing as we know it has failed us – the great green consumer revolution simply hasn’t materialized, and green products continue to limp along as niche players.All this, despite growing evidence that green products are hitting the mark as far as price and quality are concerned. It’s perception that’s killing them.Nowhere is this more true than in socially responsible investing. Look at index after index, and you see SRI funds that consistently outperform their non-‘green’ counterparts. It’s easy to see why, if you consider companies incorporating sustainable and socially responsible practices are generally also innovative and forward-thinking in other areas – which tends to lead to better returns.Cliff Feigenbaum, publisher of Green Money, believes that SRI is gaining wider market acceptance, but still remains niche. As he told me, it’s migrated from values-based personal investors to become part of much larger institutional portfolios – but only as a minute part of these portfolios. It seems the big portfolios include SRI funds to simply tick off the ‘green’ box for trustees and shareholders.So what can we as marketers do to change the perception of green funds to simply good funds? For answers, I turned to a number of great new studies.

read more via CSRwire Talkback – Why Is There Still Green In My Funds?.

Morningstar Ranks the Eventide Gilead Fund Within Top Decile of All Mid-Cap Growth Mutual Funds Over the Three Year Period Ending July 1, 2011 
Note: Performance numbers corrected

Boston, MA, July 07, 2011 – The Eventide Gilead Fund’s no-load class (ETGLX) was ranked by Morningstar within the top decile of all U.S. mid-cap growth mutual funds among 680 funds for the three year period ending July 1, 2011.

For the three years ending June 30, 2011, the Eventide Gilead Fund generated an annualized total return of 15.50%, compared to an annualized total return of 3.51% for S&P 500.  During this period, ETGLX has outperformed the S&P 500 Index by 11.99% annualized.

The following table highlights the Fund’s performance over the past three years:

Expenses ratios- Gross Expenses 4.13%, Net Expenses 1.63%. The advisor has agreed to maintain the Fund’s total annual operating expenses at 1.63% until October 31, 2011.

The Eventide portfolio management team attributes the Fund’s long-term outperformance to its values-driven investment approach.

“We believe that companies that prosper best over the long-term are those that serve others.  Accordingly, we invest in companies that operate with integrity and excel at creating value.  Just as importantly, we avoid investing in companies that engage in predatory behavior or harm customers, society, and eventually shareholders.  The result is ‘values-based investing’ and it not only gives us the potential for outperformance, it also provides a unique opportunity to invest in companies whose products and practices help create a better world,” explains Eventide portfolio manager Finny Kuruvilla, MD, PhD.

Dr. Kuruvilla continues, “We are honored that according to Morningstar we have surpassed the performance of 99% of mid-cap growth funds, a competitive category of 680 funds that includes many funds run by high quality managers at prestigious firms.  The last three years have included the worst period in the markets since the Great Depression as well as a tremendous rally.  Our outperformance through these tumultuous market periods is a testament to the strength of our approach.  We believe that the vast majority of investors are neglecting the alpha that comes from values-based investing.”

According to co-portfolio manager David Barksdale, “Eventide actively manages the Gilead Fund in pursuit of performance that is not merely reflective of the movement of broad market indices.  We believe this provides better diversification benefits for our investors and allows for a greater potential for outperformance.”

The Gilead Fund is managed by Eventide Asset Management, LLC, a Boston-based investment advisor practicing faith-based and socially responsible investing.

Performance is historic and does not guarantee future results.  Investment return and principal value will fluctuate with changing market conditions so that when redeemed, shares may be worth more or less than their original cost.  Current performance may be lower or higher than the performance data quoted.  To obtain the most recent month end performance information or the fund’s prospectus please call the fund, toll free at 1-877-771-EVEN (3836). You can also obtain a prospectus at www.eventidefunds.com. An investor should consider the Fund’s investment objectives, risks, charges and expenses carefully before investing or sending money.  This and other important information about the Eventide Gilead Fund can be found in the Fund’s prospectus.  Please read the prospectus carefully before investing.  The Fund is distributed by Matrix Capital Group, Inc., New York, NY 10017.

Contacts:
The Eventide Gilead Fund
Robin John
877-771-EVEN (3836) x55